Richard Allan prints reimagined in designs by H&M

H&M announces a collaboration with eclectic British brand Richard Allan, founded in 1962 and renowned for its innovative scarves in bold designs, abstract patterns and vibrant colours. The womenswear collection features iconic Richard Allan prints reimagined in fashionable designs by the H&M in-house team. Launching in the H&M Durham store, at Prince Biships Shopping Centre and other selected stores worldwide from August 22.

With a wide range of stylish dresses, blouses, skirts, shirts, trousers and accessories, the Richard Allan x H&M collaboration is a thoroughly contemporary womenswear collection offering an exciting 1960s vibe. Designed by an H&M in-house team, the silhouettes are long and eye-catching with details such as high necklines, wide cuffs and soft pleats, while the colour palette and prints are a re-awakening of Swinging 60s London.

The Richard Allan prints used throughout the collection have been sourced from its vast archive. They include prints like the pulsating Piccadilly, flowing Paraph, Palme,which is based on the tree and Sanaa, named after the historical city. Patterns such as Muse, an abstract representation of the nine muses of Greek mythology, and Scott, an interpretation of early woven plaids from the Scottish lowlands, forerunners of modern Tartans, offer strong geometrical patterning to the contemporary fluid shapes.

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